Writing Web Copy: Missed Opportunities

Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]

Writing the Perfect Landing Page

You read and hear a lot about landing pages, but not many site owners use landing pages for maximum effect.
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home [...]

Closing the Sale: What Are The Obsticles?

It took a long time to get here. To the point of sale (POS). The visitor has browsed, added several items to her shopping cart and is ready to make a purchase. Are you ready to capture that sale? Does your site instill confidence and deliver benefits visitors won’t find at the local mega-mall? [...]

Build Your Authority As A Web Writer

You may have a sleek-looking site design for your web writing business and wonder why you don’t see better conversion ratios – even if you are the best content provider looking for some business via the world wide web.
The issue may not be your site, its design, navigation accessibility or content. The issue may be [...]

Writing For The Latino Market: Hablamos Inglés

 
 
 
 
On the web, whether you’re Amazon or Fred’s Hub Cap Center, every sale counts and while we may spend endless hours and countless thousands of dollars on optimizing our web sites for search engines and improved conversion ratios, how many web site owners have overlooked the fastest growing segment of the American marketplace – Latinos.
Latinos [...]

Hiring A Web Writer: 10 Tips

Your website is often your first (and only) introduction to a potential new buyer. That’s why it’s critical that everything on the site look and sound professional. Good product pictures, easy-to-navigate tool bar, a simple few-step checkout and, yes, good copy.
You might not think professional copywriting is important. You could do it. Or maybe your [...]

Writing Site Copy: Missed Opportunities

Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?

Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]

Web Writer’s Cheat Sheet #2: 10 Tips To Make You A Better Writer

Writing is not simply about getting the message across. It’s also about style, format, proper spelling and decent grammar. Notice I said decent grammar. It doesn’t have to be perfect because if you never end a sentence with a preposition (with, about, of, etc.) your writing will sound stilted and un-engaging.
Still, you can and should [...]

Proofing Your Own Text: I Wrote It That Way In the First Place!

 
Proofing your own writing is hard. After all, you strung those words together into sentences in the first place. So, are you going to recognize the lack of subject-verb agreement third sentence down, second paragraph? You wrote it that way in the first place so you probably won’t recognize the mistake even if you read [...]

Web Copywriter’s Cheat Sheet

Nothing says noobie faster than simple mistakes in writing.
Here’s a little cheat sheet to keep your reader on target.
The Most Common Mistakes

1. There – That place over yonder
    They’re – contrraction of they are
    Their – belong to them
2. its – belonging to it 
     it’s –  the contraction of it is
3.  effects – physical [...]