Build a Boutique Agency In Your Spare Room

A boutique advertising agency is small but nimble, offering a variety of services to an array of clients, each of whom wants something different. To become a successful service provider, working out of a spare room over the garage, takes hard work, innovative, on-going promotion and quality word of mouth (WOM).
So, if [...]

Media Kits: Downloadable Advertising

Fortune 500 companies have press kits available on their websites. So do most of the sites that comprise the Russell 2000. Even small, one-person service providers make press kits available in the hopes of getting some free “ink.” And why not? Print media needs green content just as much as web sites so, if you [...]

Yes You Can Earn Money Writing From Home. It Just Ain’t Pretty.

Lots of people do it and great writers they ain’t.
We’re not talking about flowing prose or seductive poetry. We’re talking long-form (22-page) sales letters hawking some webinar, seminar or sermon somewhere. It ain’t pretty. But it pays the bills if you want to do the leg work to build your reputation and display your wares.
Start [...]

Selling to the Rich: Reach The Elite

 
There are fewer than there used to be but there are still a lot of consumers for whom money is no object.
 
As a successful web writer, you need to reach this demographic for certain products and services. So, how DO you sell to the rich?
There was a time when the world wide web was NOT [...]

Once You’ve Landed The Gig: Now What?

Stay In Close Touch With Clients

You finally get an assignment. All of your marketing has finally paid off with a paying assignment. Most excellent, and good for you. But now what?
How do you engage the client, define the project parameters and discuss the difficult topic of payment – something even the best client hates to [...]

Build Your Authority As A Web Writer

You may have a sleek-looking site design for your web writing business and wonder why you don’t see better conversion ratios – even if you are the best content provider looking for some business via the world wide web.
The issue may not be your site, its design, navigation accessibility or content. The issue may be [...]

Writing For The Latino Market: Hablamos Inglés

 
 
 
 
On the web, whether you’re Amazon or Fred’s Hub Cap Center, every sale counts and while we may spend endless hours and countless thousands of dollars on optimizing our web sites for search engines and improved conversion ratios, how many web site owners have overlooked the fastest growing segment of the American marketplace – Latinos.
Latinos [...]

Use Consumer Tesitmonials to Sell the Goods

“Best toothpaste I ever used.” Vera A, New Haven, CT
“This computer is FAST.” Walter Mason, Iowa City
As a web writer, part of your job is to move the goods and services tomake money for your clients. That’s what you’re being paid to do. But that doesn’t mean you have to do all of the selling. [...]

Become An Authority: Build Your Web Writing Creds

 
You may have a sleek-looking site design for your writing, SEO or other service buisiness and wonder why you don’t see better conversion ratios – even if you are the best  service provider looking for some business via the world wide web.
 
The issue may not be your site, its design, navigation accessibility or content. The [...]

Land the Assignment With Good Words and Good Advice

 
A good web writer – one who drives traffic and gets repeat gigs – understands that s/he brings more than writing skills to the web-based assignment. You have to know everything from SEO and SEM to how to convert a visitor to a buyer.
 
It’s a different world in here, and as a successful web writer, [...]