Writing Web Copy: Missed Opportunities

Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]

Make More Money From Home As A Web Guru

You hear about these success stories all of the time – people who quit their jobs and are making handsome money on the world wide web. Sometimes very big money, as in billions of dollars. Of course, that’s the exception to the rule, but the rule isn’t too bad. If you do it right, [...]

Yes You Can Earn Money Writing From Home. It Just Ain’t Pretty.

Lots of people do it and great writers they ain’t.
We’re not talking about flowing prose or seductive poetry. We’re talking long-form (22-page) sales letters hawking some webinar, seminar or sermon somewhere. It ain’t pretty. But it pays the bills if you want to do the leg work to build your reputation and display your wares.
Start [...]

Expand Your Writing Menu: Writing Scripts

 
Writing words that people read is very different from writing words that people hear. When reading, the reader can go back and re-read a section. Not so with words that are heard (at least not without a rewind button).
 
But there are plenty of writing opportunities that’ll change your style to one people hear instead of [...]

READ ALL ABOUT IT!!!Writing Newsletters That Get Read

A lot of site owners use newsletters for a lot of different reasons:
– They make good bait for opt-ins.
- They contribute to the “value-added” equation of a suite of products.
- They keep you and your site before the eyes of consumers.
- They encourage repeat visits to the site.
- They deliver current, up-to-date, utile information.
If [...]

Once You’ve Landed The Gig: Now What?

Stay In Close Touch With Clients

You finally get an assignment. All of your marketing has finally paid off with a paying assignment. Most excellent, and good for you. But now what?
How do you engage the client, define the project parameters and discuss the difficult topic of payment – something even the best client hates to [...]

Hiring A Web Writer: 10 Tips

Your website is often your first (and only) introduction to a potential new buyer. That’s why it’s critical that everything on the site look and sound professional. Good product pictures, easy-to-navigate tool bar, a simple few-step checkout and, yes, good copy.
You might not think professional copywriting is important. You could do it. Or maybe your [...]

Six “Don’ts” For Professional Web Writers

1. Never provide a “free” writing sample. Some potential clients will ask you to do a sample chapter for them to get a sense of your style.
Sure, provide writing samples but avoid writing anything “on spec.” There’s no guarantee that your sample chapter won’t get used and you don’t get paid.
Explain to the client that [...]

Writing for Event Sites: Class Reunion Coming Up?

 
Getting married soon? Thinking about getting the old gang together for the 20th high school reunion? How about simple clan gathering or professional group convention? Events like these can be greatly simplified in the logistics department through the use of an event site – a web site that announces the event, enables attendees to sign [...]

Press Releases: On-Line Guerrilla Marketing

 
Press releases are used to announce everything from a new site launch to an upcoming tele-seminar – FREE. Free is always good and your clients will like the exposure.
 
How to Format a Web Release
 
Most services (see below) have a template that enables you to quickly upload a PR. However, formatting, regardless of service, is standardized [...]