Writing Web Copy: Missed Opportunities

Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]

Build a Boutique Agency In Your Spare Room

A boutique advertising agency is small but nimble, offering a variety of services to an array of clients, each of whom wants something different. To become a successful service provider, working out of a spare room over the garage, takes hard work, innovative, on-going promotion and quality word of mouth (WOM).
So, if [...]

Make More Money From Home As A Web Guru

You hear about these success stories all of the time – people who quit their jobs and are making handsome money on the world wide web. Sometimes very big money, as in billions of dollars. Of course, that’s the exception to the rule, but the rule isn’t too bad. If you do it right, [...]

Closing the Sale: What Are The Obsticles?

It took a long time to get here. To the point of sale (POS). The visitor has browsed, added several items to her shopping cart and is ready to make a purchase. Are you ready to capture that sale? Does your site instill confidence and deliver benefits visitors won’t find at the local mega-mall? [...]

Yes You Can Earn Money Writing From Home. It Just Ain’t Pretty.

Lots of people do it and great writers they ain’t.
We’re not talking about flowing prose or seductive poetry. We’re talking long-form (22-page) sales letters hawking some webinar, seminar or sermon somewhere. It ain’t pretty. But it pays the bills if you want to do the leg work to build your reputation and display your wares.
Start [...]

Create Link Bait For Your Web-Based Clients

 
In-bound links of the non-reciprocal kind continue to fascinate SEO and SEM professionals. Many site owners, newbies and long-timers, have followed the axiomatic tactics for link building – from hosted content to outright begging. (PLEASE link to my site.) “Desperation does not a connection build.” I think Calvin Coolidge said that or maybe I read [...]

Selling to the Rich: Reach The Elite

 
There are fewer than there used to be but there are still a lot of consumers for whom money is no object.
 
As a successful web writer, you need to reach this demographic for certain products and services. So, how DO you sell to the rich?
There was a time when the world wide web was NOT [...]

Stay In Touch With Your Regulars

 
As you start to build your web writing business, stay in touch with past clients. It doesn’t have to be anything elaborate like a newsletter, though newsletters certainly show initiative. No, a simple e-mail now and then can bring a long-lost client back into the fold, or court a new repeat buyer to become a [...]

Expand Your Writing Menu: Writing Scripts

 
Writing words that people read is very different from writing words that people hear. When reading, the reader can go back and re-read a section. Not so with words that are heard (at least not without a rewind button).
 
But there are plenty of writing opportunities that’ll change your style to one people hear instead of [...]

READ ALL ABOUT IT!!!Writing Newsletters That Get Read

A lot of site owners use newsletters for a lot of different reasons:
– They make good bait for opt-ins.
- They contribute to the “value-added” equation of a suite of products.
- They keep you and your site before the eyes of consumers.
- They encourage repeat visits to the site.
- They deliver current, up-to-date, utile information.
If [...]