Writing Web Copy: Missed Opportunities

Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]

Build a Boutique Agency In Your Spare Room

A boutique advertising agency is small but nimble, offering a variety of services to an array of clients, each of whom wants something different. To become a successful service provider, working out of a spare room over the garage, takes hard work, innovative, on-going promotion and quality word of mouth (WOM).
So, if [...]

Make More Money From Home As A Web Guru

You hear about these success stories all of the time – people who quit their jobs and are making handsome money on the world wide web. Sometimes very big money, as in billions of dollars. Of course, that’s the exception to the rule, but the rule isn’t too bad. If you do it right, [...]

Writing the Perfect Landing Page

You read and hear a lot about landing pages, but not many site owners use landing pages for maximum effect.
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home [...]

Closing the Sale: What Are The Obsticles?

It took a long time to get here. To the point of sale (POS). The visitor has browsed, added several items to her shopping cart and is ready to make a purchase. Are you ready to capture that sale? Does your site instill confidence and deliver benefits visitors won’t find at the local mega-mall? [...]

Add Value To Your Writing: Add Pictures

Snap Some Pix, Land More Jobs

If you own a digital camera, or want to invest in one, you can land more writing gigs. And you don’t have to be a great photographer. If you can take a few, decent product shots to go along with your product description copy, you can charge for [...]

Yes You Can Earn Money Writing From Home. It Just Ain’t Pretty.

Lots of people do it and great writers they ain’t.
We’re not talking about flowing prose or seductive poetry. We’re talking long-form (22-page) sales letters hawking some webinar, seminar or sermon somewhere. It ain’t pretty. But it pays the bills if you want to do the leg work to build your reputation and display your wares.
Start [...]

Create Link Bait For Your Web-Based Clients

 
In-bound links of the non-reciprocal kind continue to fascinate SEO and SEM professionals. Many site owners, newbies and long-timers, have followed the axiomatic tactics for link building – from hosted content to outright begging. (PLEASE link to my site.) “Desperation does not a connection build.” I think Calvin Coolidge said that or maybe I read [...]

READ ALL ABOUT IT!!!Writing Newsletters That Get Read

A lot of site owners use newsletters for a lot of different reasons:
– They make good bait for opt-ins.
- They contribute to the “value-added” equation of a suite of products.
- They keep you and your site before the eyes of consumers.
- They encourage repeat visits to the site.
- They deliver current, up-to-date, utile information.
If [...]

Writing For The Latino Market: Hablamos Inglés

 
 
 
 
On the web, whether you’re Amazon or Fred’s Hub Cap Center, every sale counts and while we may spend endless hours and countless thousands of dollars on optimizing our web sites for search engines and improved conversion ratios, how many web site owners have overlooked the fastest growing segment of the American marketplace – Latinos.
Latinos [...]