Make More Money From Home As A Web Guru

You hear about these success stories all of the time – people who quit their jobs and are making handsome money on the world wide web. Sometimes very big money, as in billions of dollars. Of course, that’s the exception to the rule, but the rule isn’t too bad. If you do it right, [...]

Once You’ve Landed The Gig: Now What?

Stay In Close Touch With Clients

You finally get an assignment. All of your marketing has finally paid off with a paying assignment. Most excellent, and good for you. But now what?
How do you engage the client, define the project parameters and discuss the difficult topic of payment – something even the best client hates to [...]

Web Writing: Know Your Target Market and Hit The Bull’s-Eye

If you’ve been writing professionally for more than two weeks you know what the demographic is. For the rest of you, the demographic is the sweet spot of your client’s market. It’s your target audience.
And the better you understand that target the more effective your writing. It’s all about pushing the right buttons to compel [...]

Hiring A Web Writer: 10 Tips

Your website is often your first (and only) introduction to a potential new buyer. That’s why it’s critical that everything on the site look and sound professional. Good product pictures, easy-to-navigate tool bar, a simple few-step checkout and, yes, good copy.
You might not think professional copywriting is important. You could do it. Or maybe your [...]

Engaging Your New Client: The Discovery Phase

 
Congratulations! You landed a web writing gig and you’re about to discuss the project with your new client. Usually these chats take place by phone since your client could well be a few time zones away.
 
Now, during this initial conversation – sometimes called discovery – your objective is to ask the right questions and take [...]

Confessions of a Proud Hack

There, I said it.
I’m a hack and proud of it. I can write on any topic. In the past three months I’ve written on hearing aid technology, personal development, micro-cap investing, oil and gas juniors, business consulting, search engine optimization and a bunch of other stuff that I’ve already forgotten.
I’m no genius. (Believe me.) [...]

Answers Your Copywriter Needs – TODAY!

Let’s turn the tables on our clients. Hey, clients, here’s what we need to know before we can write your site text, auto-responders, e-book, white paper or Adwords cube. Can you help us out?
– Editor
As soon as search engines became relevant, copywriting changed. Maybe you didn’t notice it. Content quality took a back seat [...]

Crafting the Perfect Landing Page

You read and hear a lot about landing pages, but not many site owners use landing pages for maximum effect.
A landing page is usually the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the [...]

Creating the Needs-Driven Buyer

I’ve got a little problem…
People turn to the web for all kinds of information. It’s fast, accessible and anonymous. So, a web user with an odd-looking rash is stopping by that medical information site, not out of curiosity, but in search of answers. Problems like this are much easier to deal with online than in [...]

Lesson # 1: Web Writers: What To Ask Your Clients.

Want somebody to tell you how good your writing is? Wrong blog. Writing good copy takes discipline and determination. You got what it takes, grunt?