Posted on June 25, 2009 by webwordslinger
Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]
Filed under: SEO, marketing copy, sales copy, site links, site text, web writing, web writing mistakes | Tagged: basic copywriting mistakes, closing the sale, conversion optimization, copywriting, Paul Lalley, site copy, site links, site stickiness, web content, web writer, web writing, web writing tips, webwordslinger, writing assignment, writing mistakes | 1 Comment »
Posted on March 16, 2009 by webwordslinger
There, I said it.
I’m a hack and proud of it. I can write on any topic. In the past three months I’ve written on hearing aid technology, personal development, micro-cap investing, oil and gas juniors, business consulting, search engine optimization and a bunch of other stuff that I’ve already forgotten.
I’m no genius. (Believe me.) [...]
Filed under: Writing For Cash, web writing, writing as a business | Tagged: copywriting, Paul Lalley, project discovery, site copy, site stickiness, understanding the gig, web content, web writer, web writing, web writing tips, webwordslinger, what you got?, writing is hard work | 1 Comment »
Posted on February 4, 2009 by webwordslinger
Do a little Google research and you’ll quickly discover that there are a million e-books, seminars and webinars about building links to your site. If your site isn’t plugged into the grid – a stand-alone – you’re all but ignored by search engines because your site has no context. Search engine spiders can’t determine your [...]
Filed under: SEO | Tagged: off-site marketing, Paul Lalley, site copy, site links, site stickiness, web writing, webwordslinger | Leave a Comment »
Posted on January 30, 2009 by webwordslinger
A lot of site owners use newsletters for a lot of different reasons:
- They make good bait for opt-ins.
- They contribute to the “value-added” equation of a suite of products.
- They keep you and your site before the eyes of consumers.
- They encourage repeat visits to the site.
- They deliver current, up-to-date, utile information.
If you’re [...]
Filed under: SEO | Tagged: newsletters, Paul Lalley, site stickiness, web writing, webwordslinger | Leave a Comment »
