Posted on June 25, 2009 by webwordslinger
Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]
Filed under: SEO, marketing copy, sales copy, site links, site text, web writing, web writing mistakes | Tagged: basic copywriting mistakes, closing the sale, conversion optimization, copywriting, Paul Lalley, site copy, site links, site stickiness, web content, web writer, web writing, web writing tips, webwordslinger, writing assignment, writing mistakes | 1 Comment »
Posted on April 6, 2009 by webwordslinger
Web writers: On site links guide humans and search engine bots. Use links to keep both on site longer. Here’s how.
The deep site page, perfectly optimized for bots, won’t be attractive to humans (necessarily) with keyword dense text, no graphics (bots don’t read graphics files) and with a perfect title tag. This is a high [...]
Filed under: SEO, site links, site text | Tagged: conversion optimization, copywriting, on-site links, Paul Lalley, site copy, site links, web writing, web writing tips, webwordslinger | 1 Comment »
Posted on February 4, 2009 by webwordslinger
Do a little Google research and you’ll quickly discover that there are a million e-books, seminars and webinars about building links to your site. If your site isn’t plugged into the grid – a stand-alone – you’re all but ignored by search engines because your site has no context. Search engine spiders can’t determine your [...]
Filed under: SEO | Tagged: off-site marketing, Paul Lalley, site copy, site links, site stickiness, web writing, webwordslinger | Leave a Comment »
