Writing Web Copy: Missed Opportunities

Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]

Make More Money From Home As A Web Guru

You hear about these success stories all of the time – people who quit their jobs and are making handsome money on the world wide web. Sometimes very big money, as in billions of dollars. Of course, that’s the exception to the rule, but the rule isn’t too bad. If you do it right, [...]

Web Writing: Know Your Target Market and Hit The Bull’s-Eye

If you’ve been writing professionally for more than two weeks you know what the demographic is. For the rest of you, the demographic is the sweet spot of your client’s market. It’s your target audience.
And the better you understand that target the more effective your writing. It’s all about pushing the right buttons to compel [...]

Use Consumer Tesitmonials to Sell the Goods

“Best toothpaste I ever used.” Vera A, New Haven, CT
“This computer is FAST.” Walter Mason, Iowa City
As a web writer, part of your job is to move the goods and services tomake money for your clients. That’s what you’re being paid to do. But that doesn’t mean you have to do all of the selling. [...]

Web Writers: Add Links to Your Clients’ Site Text

Web writers: On site links guide humans and search engine bots. Use links to keep both on site longer. Here’s how.
The deep site page, perfectly optimized for bots, won’t be attractive to humans (necessarily) with keyword dense text, no graphics (bots don’t read graphics files) and with a perfect title tag. This is a high [...]

Making Cash on the Web

 

The Next Jeff Bezos?

You hear about these success stories all of the time – people who quit their jobs and are making handsome money on the world wide web. Sometimes very big money, as in billions of dollars. Of course, that’s the exception to the rule, but the rule isn’t too bad. If you do [...]

Writing Site Copy: Missed Opportunities

Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?

Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]

Confessions of a Proud Hack

There, I said it.
I’m a hack and proud of it. I can write on any topic. In the past three months I’ve written on hearing aid technology, personal development, micro-cap investing, oil and gas juniors, business consulting, search engine optimization and a bunch of other stuff that I’ve already forgotten.
I’m no genius. (Believe me.) [...]

Craft The Perfect Landing Page

 
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home page, but not necessarily. A visitor can land deep on your site based on the search words that were [...]

Answers Your Copywriter Needs – TODAY!

Let’s turn the tables on our clients. Hey, clients, here’s what we need to know before we can write your site text, auto-responders, e-book, white paper or Adwords cube. Can you help us out?
– Editor
As soon as search engines became relevant, copywriting changed. Maybe you didn’t notice it. Content quality took a back seat [...]