Posted on March 29, 2009 by webwordslinger
The Next Jeff Bezos?
You hear about these success stories all of the time – people who quit their jobs and are making handsome money on the world wide web. Sometimes very big money, as in billions of dollars. Of course, that’s the exception to the rule, but the rule isn’t too bad. If you do [...]
Filed under: SEO | Tagged: business development, copywriting, lead generation, Paul Lalley, revenue model, SEM, SEO, site copy, web writing, webwordslinger, work from home, writing is hard work | Leave a Comment »
Posted on March 3, 2009 by webwordslinger
If you thought your blog was going to pull in thousands of readers, you’re probably disappointed. In fact, you might be downright morose at the poor attendance and lack of give-and-take your blog produces.
When done well, and when blog potential is maximized to the fullest, a blog draws traffic. When not done properly, it’s like [...]
Filed under: SEM, blogs, web writing | Tagged: blogging, blogs, copywriting, lead generation, Paul Lalley, SEO, web writer, web writing, webwordslinger | 1 Comment »
Posted on January 29, 2009 by webwordslinger
You read and hear a lot about landing pages, but not many site owners use landing pages for maximum effect.
A landing page is usually the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the [...]
Filed under: SEO | Tagged: conversion optimization, copywriting, landing page, Paul Lalley, SEO, site copy, understanding the gig, web content, web writing, webwordslinger | Leave a Comment »
Posted on January 27, 2009 by webwordslinger
Fortune 500 companies have press kits available on their websites. So do most of the sites that comprise the Russell 2000. Even small, one-person service providers make press kits available in the hopes of getting some free “ink.” And why not? Print media needs green content just as much as web sites so, if you [...]
Filed under: SEM, marketing copy, search engine marketing | Tagged: business development, copywriting, Paul Lalley, press releases, professional biography, SEM, SEO, webwordslinger | Leave a Comment »
Posted on January 18, 2009 by webwordslinger
There are lots of reasons only six percent of websites survive 12 months. Some of these problems can be overcome using the services of a good web writer. Others will always remain a mystery.
When you take on a site text assignment, here are some pitfalls to avoid.
Lack of Consistency
One day, you’re on Google’s #1 SERP, [...]
Filed under: SEO, conversion optimization, web writing | Tagged: business development, copywriting, Paul Lalley, project discovery, SEM, SEO, web writer, web writing, webwordslinger | Leave a Comment »
Posted on January 8, 2009 by webwordslinger
Scope out the webmaster sites and industry hubs and you’ll find a lot of content on the importance of keyword selection. Okay, assuming you know nothing about keyword selection, let’s start at the beginning.
What Are Keywords?
They’re the words entered by search engine users looking for specific information on a topic, service or product. For example, [...]
Filed under: SEO | Tagged: key words, Paul Lalley, SEO, site copy, webwordslinger, writing is hard work | Leave a Comment »
Posted on January 7, 2009 by webwordslinger
Selling Goods and Services (Web writing is a service, noob.)
Most small businesses sell goods or services. If you own a termite exterminating business, you’re marketing a service – bug killing. If you sell little miniature furniture for doll house collectors, you’re selling goods – products. Either way, a web site is going to serve as [...]
Filed under: SEO | Tagged: business development, Paul Lalley, SEM, SEO, site copy, webwordslinger | Leave a Comment »
Posted on December 23, 2008 by webwordslinger
You know it’s “i before e except after c,” and maybe you even understand parallel sentence construction. But if you’re going to make money as a web writer, you’ll need to learn several new skill sets.
Here they are.
Search Engine Optimization (SEO)
It’s an inexact “science” that attempts to manipulate search engines to your clients’ advantage. A [...]
Filed under: Uncategorized | Tagged: business development, conversion optimization, SEM, SEO | Leave a Comment »