Web Writing: Know Your Target Market and Hit The Bull’s-Eye

If you’ve been writing professionally for more than two weeks you know what the demographic is. For the rest of you, the demographic is the sweet spot of your client’s market. It’s your target audience.
And the better you understand that target the more effective your writing. It’s all about pushing the right buttons to compel [...]

Why Aren’t They Buying? Your Clients Want Answers!

 
Many of your clients own commercial sites that aren’t performing to expectations.Now some of it may have to do with the stilted language or the 28 typos in the first paragraph.
A web writer has to know much more about writing than subject verb agreement. What you write, where you place it, the site’s topicality – [...]

Making Cash on the Web

 

The Next Jeff Bezos?

You hear about these success stories all of the time – people who quit their jobs and are making handsome money on the world wide web. Sometimes very big money, as in billions of dollars. Of course, that’s the exception to the rule, but the rule isn’t too bad. If you do [...]

Media Kits: Fun, Free, and Effective

Fortune 500 companies have press kits available on their websites. So do most of the sites that comprise the Russell 2000. Even small, one-person service providers make press kits available in the hopes of getting some free “ink.” And why not? Print media needs green content just as much as web sites so, if you [...]

Web Writers: When Clients Succeed, You Succeed

 
 
 
There are lots of reasons only six percent of websites survive 12 months. Some of these problems can be overcome using the services of a good web writer. Others will always remain a mystery.
 
When you take on a site text assignment, here are some pitfalls to avoid.
Lack of Consistency
One day, you’re on Google’s #1 SERP, [...]

Selling Web Writing Services: You NEED This!

  Selling Goods and Services (Web writing is a service, noob.)
Most small businesses sell goods or services. If you own a termite exterminating business, you’re marketing a service – bug killing. If you sell little miniature furniture for doll house collectors, you’re selling goods – products. Either way, a web site is going to serve as [...]

Press Releases: On-Line Guerrilla Marketing

 
Press releases are used to announce everything from a new site launch to an upcoming tele-seminar – FREE. Free is always good and your clients will like the exposure.
 
How to Format a Web Release
 
Most services (see below) have a template that enables you to quickly upload a PR. However, formatting, regardless of service, is standardized [...]

Web Writing: What Else You Have to Know

You know it’s “i before e except after c,” and maybe you even understand parallel sentence construction. But if you’re going to make money as a web writer, you’ll need to learn several new skill sets.
Here they are.
Search Engine Optimization (SEO)
It’s an inexact “science” that attempts to manipulate search engines to your clients’ advantage. A [...]