Build Your Authority As A Web Writer

You may have a sleek-looking site design for your web writing business and wonder why you don’t see better conversion ratios – even if you are the best content provider looking for some business via the world wide web.
The issue may not be your site, its design, navigation accessibility or content. The issue may be [...]

Hiring A Web Writer: 10 Tips

Your website is often your first (and only) introduction to a potential new buyer. That’s why it’s critical that everything on the site look and sound professional. Good product pictures, easy-to-navigate tool bar, a simple few-step checkout and, yes, good copy.
You might not think professional copywriting is important. You could do it. Or maybe your [...]

Media Kits: Fun, Free, and Effective

Fortune 500 companies have press kits available on their websites. So do most of the sites that comprise the Russell 2000. Even small, one-person service providers make press kits available in the hopes of getting some free “ink.” And why not? Print media needs green content just as much as web sites so, if you [...]

Don’t Create a Resume. Build a Professional Biography

Whether you’re planning on a career as a freelance writer, or just looking to pick up some juke box money, potential clients don’t want to know your favorite hobbies. They want to know if you have the creds to do the job.
 
 
 
That’s why I recommend creating a professional bio for writers. After all, it’s not [...]