Media Kits: Fun, Free, and Effective

Fortune 500 companies have press kits available on their websites. So do most of the sites that comprise the Russell 2000. Even small, one-person service providers make press kits available in the hopes of getting some free “ink.” And why not? Print media needs green content just as much as web sites so, if you [...]

Write For An NFP: Help Yourself. Help Others.

There are, no doubt, dozens and dozens of not-for-profit organizations (NFPs) in your area. And most of these NFPs publish newsletters, mail out solicitation letters, post to the local press – in other words, these organizations need writers.
Especially writers willing to donate their time.
Gain Free Experience
When you donate your writing services to a local NFP, [...]

Press Releases: On-Line Guerrilla Marketing

 
Press releases are used to announce everything from a new site launch to an upcoming tele-seminar – FREE. Free is always good and your clients will like the exposure.
 
How to Format a Web Release
 
Most services (see below) have a template that enables you to quickly upload a PR. However, formatting, regardless of service, is standardized [...]