Writing Web Copy: Missed Opportunities

Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]

Build a Boutique Agency In Your Spare Room

A boutique advertising agency is small but nimble, offering a variety of services to an array of clients, each of whom wants something different. To become a successful service provider, working out of a spare room over the garage, takes hard work, innovative, on-going promotion and quality word of mouth (WOM).
So, if [...]

Make More Money From Home As A Web Guru

You hear about these success stories all of the time – people who quit their jobs and are making handsome money on the world wide web. Sometimes very big money, as in billions of dollars. Of course, that’s the exception to the rule, but the rule isn’t too bad. If you do it right, [...]

Closing the Sale: What Are The Obsticles?

It took a long time to get here. To the point of sale (POS). The visitor has browsed, added several items to her shopping cart and is ready to make a purchase. Are you ready to capture that sale? Does your site instill confidence and deliver benefits visitors won’t find at the local mega-mall? [...]

Selling to the Rich: Reach The Elite

 
There are fewer than there used to be but there are still a lot of consumers for whom money is no object.
 
As a successful web writer, you need to reach this demographic for certain products and services. So, how DO you sell to the rich?
There was a time when the world wide web was NOT [...]

Build Your Authority As A Web Writer

You may have a sleek-looking site design for your web writing business and wonder why you don’t see better conversion ratios – even if you are the best content provider looking for some business via the world wide web.
The issue may not be your site, its design, navigation accessibility or content. The issue may be [...]

Web Writing: Know Your Target Market and Hit The Bull’s-Eye

If you’ve been writing professionally for more than two weeks you know what the demographic is. For the rest of you, the demographic is the sweet spot of your client’s market. It’s your target audience.
And the better you understand that target the more effective your writing. It’s all about pushing the right buttons to compel [...]

Hiring A Web Writer: 10 Tips

Your website is often your first (and only) introduction to a potential new buyer. That’s why it’s critical that everything on the site look and sound professional. Good product pictures, easy-to-navigate tool bar, a simple few-step checkout and, yes, good copy.
You might not think professional copywriting is important. You could do it. Or maybe your [...]

Use Consumer Tesitmonials to Sell the Goods

“Best toothpaste I ever used.” Vera A, New Haven, CT
“This computer is FAST.” Walter Mason, Iowa City
As a web writer, part of your job is to move the goods and services tomake money for your clients. That’s what you’re being paid to do. But that doesn’t mean you have to do all of the selling. [...]

Writing Sales Copy That Sells

Don’t Push The Sale!

We’ve all seen the long-form sales letter, usually touting a course, webinar or ebook download that’s going to turn around your life. These endless piles of steaming hype are everywhere on the W3, all reminiscent of Dr. Whizbang’s Medicine Show.
The problems with these long-form sales letters are many. Let’s look at a [...]