Writing Web Copy: Missed Opportunities

Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]

Writing the Perfect Landing Page

You read and hear a lot about landing pages, but not many site owners use landing pages for maximum effect.
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home [...]

User-Generated Content: Supplement Your Own Writing

 
 
Wow, things have really changed in a few short years. The first incarnation of the web was fun for a while but those static images and lack of interactivity was way too passive to keep the attention of surfers who can assess the “funness” of a site by its type face.
The second incarnation of the [...]

Use Consumer Tesitmonials to Sell the Goods

“Best toothpaste I ever used.” Vera A, New Haven, CT
“This computer is FAST.” Walter Mason, Iowa City
As a web writer, part of your job is to move the goods and services tomake money for your clients. That’s what you’re being paid to do. But that doesn’t mean you have to do all of the selling. [...]

Engaging Your New Client: The Discovery Phase

 
Congratulations! You landed a web writing gig and you’re about to discuss the project with your new client. Usually these chats take place by phone since your client could well be a few time zones away.
 
Now, during this initial conversation – sometimes called discovery – your objective is to ask the right questions and take [...]

Why Aren’t They Buying? Your Clients Want Answers!

 
Many of your clients own commercial sites that aren’t performing to expectations.Now some of it may have to do with the stilted language or the 28 typos in the first paragraph.
A web writer has to know much more about writing than subject verb agreement. What you write, where you place it, the site’s topicality – [...]

Web Writers: Add Links to Your Clients’ Site Text

Web writers: On site links guide humans and search engine bots. Use links to keep both on site longer. Here’s how.
The deep site page, perfectly optimized for bots, won’t be attractive to humans (necessarily) with keyword dense text, no graphics (bots don’t read graphics files) and with a perfect title tag. This is a high [...]

Writing Site Copy: Missed Opportunities

Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?

Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]

Craft The Perfect Landing Page

 
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home page, but not necessarily. A visitor can land deep on your site based on the search words that were [...]

Closing the On-Line Sale: Don’t Let ‘Em Run to the Box Store

The W3 is great for window shopping and price comparison shopping. problem is, one the site visitor has the desired information, s/he can run off to the big box store in the mall and buy the item TODAY!
Not good for on-line retailers, right? Well, here’s how to close the sale on-line so you pocket the [...]