Posted on June 25, 2009 by webwordslinger
Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]
Filed under: SEO, marketing copy, sales copy, site links, site text, web writing, web writing mistakes | Tagged: basic copywriting mistakes, closing the sale, conversion optimization, copywriting, Paul Lalley, site copy, site links, site stickiness, web content, web writer, web writing, web writing tips, webwordslinger, writing assignment, writing mistakes | 1 Comment »
Posted on June 11, 2009 by webwordslinger
You read and hear a lot about landing pages, but not many site owners use landing pages for maximum effect.
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home [...]
Filed under: SEO, business development, conversion optimization, marketing copy, sales copy, site text, web writing, work from home, writing as a business | Tagged: action words, business tools, closing the sale, conversion optimization, Paul Lalley, web writer, web writing tips, webwordslinger, work from home, writing mistakes | 2 Comments »
Posted on June 2, 2009 by webwordslinger
It took a long time to get here. To the point of sale (POS). The visitor has browsed, added several items to her shopping cart and is ready to make a purchase. Are you ready to capture that sale? Does your site instill confidence and deliver benefits visitors won’t find at the local mega-mall? [...]
Filed under: SEO, conversion optimization, marketing copy, site text, web writing, work from home, writing as a business | Tagged: basic copywriting mistakes, client relationships, closing the sale, copywriting, Paul Lalley, web writer, web writing, web writing tips, webwordslinger, work from home, writing mistakes | 1 Comment »
Posted on May 4, 2009 by webwordslinger
If you’ve been writing professionally for more than two weeks you know what the demographic is. For the rest of you, the demographic is the sweet spot of your client’s market. It’s your target audience.
And the better you understand that target the more effective your writing. It’s all about pushing the right buttons to compel [...]
Filed under: SEO | Tagged: action words, client relationships, closing the sale, copywriting, Paul Lalley, project discovery, SEM, site copy, understanding the gig, web writer, web writing, webwordslinger | Leave a Comment »
Posted on April 16, 2009 by webwordslinger
Don’t Push The Sale!
We’ve all seen the long-form sales letter, usually touting a course, webinar or ebook download that’s going to turn around your life. These endless piles of steaming hype are everywhere on the W3, all reminiscent of Dr. Whizbang’s Medicine Show.
The problems with these long-form sales letters are many. Let’s look at a [...]
Filed under: client relations, conversion optimization, marketing copy, sales copy, web writing | Tagged: closing the sale, copywriting, Paul Lalley, sales copy, sales text, webwordslinger | Leave a Comment »
Posted on April 7, 2009 by webwordslinger
Many of your clients own commercial sites that aren’t performing to expectations.Now some of it may have to do with the stilted language or the 28 typos in the first paragraph.
A web writer has to know much more about writing than subject verb agreement. What you write, where you place it, the site’s topicality – [...]
Filed under: SEM, marketing copy, search engine marketing, web writing | Tagged: business development, closing the sale, conversion optimization, copywriting, Paul Lalley, SEM, trust building, web writing tips, webwordslinger | Leave a Comment »
Posted on February 25, 2009 by webwordslinger
Let’s turn the tables on our clients. Hey, clients, here’s what we need to know before we can write your site text, auto-responders, e-book, white paper or Adwords cube. Can you help us out?
– Editor
As soon as search engines became relevant, copywriting changed. Maybe you didn’t notice it. Content quality took a back seat [...]
Filed under: business development, client relations, marketing copy, project discovery, web writing | Tagged: business tools, closing the sale, copywriting, Paul Lalley, project discovery, site copy, understanding the gig, web writing, webwordslinger | Leave a Comment »
Posted on February 10, 2009 by webwordslinger
The W3 is great for window shopping and price comparison shopping. problem is, one the site visitor has the desired information, s/he can run off to the big box store in the mall and buy the item TODAY!
Not good for on-line retailers, right? Well, here’s how to close the sale on-line so you pocket the [...]
Filed under: business development, conversion optimization, marketing copy | Tagged: closing the sale, conversion optimization, copywriting, Paul Lalley, site copy, web writing, web writing tips, webwordslinger | Leave a Comment »
