Writing the Perfect Landing Page

You read and hear a lot about landing pages, but not many site owners use landing pages for maximum effect.
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home [...]

Media Kits: Downloadable Advertising

Fortune 500 companies have press kits available on their websites. So do most of the sites that comprise the Russell 2000. Even small, one-person service providers make press kits available in the hopes of getting some free “ink.” And why not? Print media needs green content just as much as web sites so, if you [...]

Add Value To Your Writing: Add Pictures

Snap Some Pix, Land More Jobs

If you own a digital camera, or want to invest in one, you can land more writing gigs. And you don’t have to be a great photographer. If you can take a few, decent product shots to go along with your product description copy, you can charge for [...]

Stay In Touch With Your Regulars

 
As you start to build your web writing business, stay in touch with past clients. It doesn’t have to be anything elaborate like a newsletter, though newsletters certainly show initiative. No, a simple e-mail now and then can bring a long-lost client back into the fold, or court a new repeat buyer to become a [...]

Expand Your Writing Menu: Writing Scripts

 
Writing words that people read is very different from writing words that people hear. When reading, the reader can go back and re-read a section. Not so with words that are heard (at least not without a rewind button).
 
But there are plenty of writing opportunities that’ll change your style to one people hear instead of [...]

User-Generated Content: Supplement Your Own Writing

 
 
Wow, things have really changed in a few short years. The first incarnation of the web was fun for a while but those static images and lack of interactivity was way too passive to keep the attention of surfers who can assess the “funness” of a site by its type face.
The second incarnation of the [...]

Use Consumer Tesitmonials to Sell the Goods

“Best toothpaste I ever used.” Vera A, New Haven, CT
“This computer is FAST.” Walter Mason, Iowa City
As a web writer, part of your job is to move the goods and services tomake money for your clients. That’s what you’re being paid to do. But that doesn’t mean you have to do all of the selling. [...]

Become An Authority: Build Your Web Writing Creds

 
You may have a sleek-looking site design for your writing, SEO or other service buisiness and wonder why you don’t see better conversion ratios – even if you are the best  service provider looking for some business via the world wide web.
 
The issue may not be your site, its design, navigation accessibility or content. The [...]

Land the Assignment With Good Words and Good Advice

 
A good web writer – one who drives traffic and gets repeat gigs – understands that s/he brings more than writing skills to the web-based assignment. You have to know everything from SEO and SEM to how to convert a visitor to a buyer.
 
It’s a different world in here, and as a successful web writer, [...]

Build A Website to Sell Your Writing – CHEAP

 
It costs money to have a full-featured website built by a pricey digital design company on the 40th floor – the whole 40th floor. Somebody’s paying for all that flash. You. That’s why these pros from Dover want $20K for a website you could build – if you only had the time.
 
At the outset of [...]