Build a Boutique Agency In Your Spare Room

A boutique advertising agency is small but nimble, offering a variety of services to an array of clients, each of whom wants something different. To become a successful service provider, working out of a spare room over the garage, takes hard work, innovative, on-going promotion and quality word of mouth (WOM).
So, if [...]

Make More Money From Home As A Web Guru

You hear about these success stories all of the time – people who quit their jobs and are making handsome money on the world wide web. Sometimes very big money, as in billions of dollars. Of course, that’s the exception to the rule, but the rule isn’t too bad. If you do it right, [...]

Media Kits: Downloadable Advertising

Fortune 500 companies have press kits available on their websites. So do most of the sites that comprise the Russell 2000. Even small, one-person service providers make press kits available in the hopes of getting some free “ink.” And why not? Print media needs green content just as much as web sites so, if you [...]

Add Value To Your Writing: Add Pictures

Snap Some Pix, Land More Jobs

If you own a digital camera, or want to invest in one, you can land more writing gigs. And you don’t have to be a great photographer. If you can take a few, decent product shots to go along with your product description copy, you can charge for [...]

Stay In Touch With Your Regulars

 
As you start to build your web writing business, stay in touch with past clients. It doesn’t have to be anything elaborate like a newsletter, though newsletters certainly show initiative. No, a simple e-mail now and then can bring a long-lost client back into the fold, or court a new repeat buyer to become a [...]

Expand Your Writing Menu: Writing Scripts

 
Writing words that people read is very different from writing words that people hear. When reading, the reader can go back and re-read a section. Not so with words that are heard (at least not without a rewind button).
 
But there are plenty of writing opportunities that’ll change your style to one people hear instead of [...]

Once You’ve Landed The Gig: Now What?

Stay In Close Touch With Clients

You finally get an assignment. All of your marketing has finally paid off with a paying assignment. Most excellent, and good for you. But now what?
How do you engage the client, define the project parameters and discuss the difficult topic of payment – something even the best client hates to [...]

Writing For The Latino Market: Hablamos Inglés

 
 
 
 
On the web, whether you’re Amazon or Fred’s Hub Cap Center, every sale counts and while we may spend endless hours and countless thousands of dollars on optimizing our web sites for search engines and improved conversion ratios, how many web site owners have overlooked the fastest growing segment of the American marketplace – Latinos.
Latinos [...]

Hiring A Web Writer: 10 Tips

Your website is often your first (and only) introduction to a potential new buyer. That’s why it’s critical that everything on the site look and sound professional. Good product pictures, easy-to-navigate tool bar, a simple few-step checkout and, yes, good copy.
You might not think professional copywriting is important. You could do it. Or maybe your [...]

Become An Authority: Build Your Web Writing Creds

 
You may have a sleek-looking site design for your writing, SEO or other service buisiness and wonder why you don’t see better conversion ratios – even if you are the best  service provider looking for some business via the world wide web.
 
The issue may not be your site, its design, navigation accessibility or content. The [...]