Posted on June 25, 2009 by webwordslinger
Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]
Filed under: SEO, marketing copy, sales copy, site links, site text, web writing, web writing mistakes | Tagged: basic copywriting mistakes, closing the sale, conversion optimization, copywriting, Paul Lalley, site copy, site links, site stickiness, web content, web writer, web writing, web writing tips, webwordslinger, writing assignment, writing mistakes | 1 Comment »
Posted on June 2, 2009 by webwordslinger
It took a long time to get here. To the point of sale (POS). The visitor has browsed, added several items to her shopping cart and is ready to make a purchase. Are you ready to capture that sale? Does your site instill confidence and deliver benefits visitors won’t find at the local mega-mall? [...]
Filed under: SEO, conversion optimization, marketing copy, site text, web writing, work from home, writing as a business | Tagged: basic copywriting mistakes, client relationships, closing the sale, copywriting, Paul Lalley, web writer, web writing, web writing tips, webwordslinger, work from home, writing mistakes | 1 Comment »
Posted on March 27, 2009 by webwordslinger
Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]
Filed under: SEM, Writing For Cash, business development, marketing copy, search engine marketing, web writing, writing as a business | Tagged: action words, basic copywriting mistakes, conversion optimization, copywriting, Paul Lalley, site copy, webwordslinger, writing mistakes | Leave a Comment »
Posted on March 12, 2009 by webwordslinger
1. Never provide a “free” writing sample. Some potential clients will ask you to do a sample chapter for them to get a sense of your style.
Sure, provide writing samples but avoid writing anything “on spec.” There’s no guarantee that your sample chapter won’t get used and you don’t get paid.
Explain to the client that [...]
Filed under: client relations, writing as a business | Tagged: basic copywriting mistakes, business development, client relationships, Paul Lalley, web writer, web writing, web writing tips, webwordslinger, writing assignment | 1 Comment »
Posted on February 19, 2009 by webwordslinger
Writing is not simply about getting the message across. It’s also about style, format, proper spelling and decent grammar. Notice I said decent grammar. It doesn’t have to be perfect because if you never end a sentence with a preposition (with, about, of, etc.) your writing will sound stilted and un-engaging.
Still, you can and should [...]
Filed under: Web Writer Cheat Sheets, Writing For Cash, web writing | Tagged: basic copywriting mistakes, copywriting, Paul Lalley, site copy, web content, web writer, web writing, web writing tips, webwordslinger, writing mistakes | Leave a Comment »
Posted on January 19, 2009 by webwordslinger
Proofing your own writing is hard. After all, you strung those words together into sentences in the first place. So, are you going to recognize the lack of subject-verb agreement third sentence down, second paragraph? You wrote it that way in the first place so you probably won’t recognize the mistake even if you read [...]
Filed under: web writing | Tagged: basic copywriting mistakes, copywriting, Paul Lalley, proofreading, site copy, web writing, webwordslinger, writing mistakes | Leave a Comment »
Posted on December 22, 2008 by webwordslinger
Want somebody to tell you how good your writing is? Wrong blog. Writing good copy takes discipline and determination. You got what it takes, grunt?
Filed under: Writing For Cash | Tagged: basic copywriting mistakes, project discovery, understanding the gig | Leave a Comment »
