Auto-Responders That Really Pull

 
 
 
I like auto-responders.

I’m probably the only person in the world to say that but there’s something very comforting about receiving an auto-responder receipt from Amazon each time I place an order. I have something tangible if there’s a problem. (Never has been).
But there’s a good, bad and ugly side to auto-responder use. It may [...]

E-Mail Marketing: An Effective Campaign

Is there anyone breathing who CAN’T spot junk mail in an inbox? A lot of us get spammed in Chinese! I can’t read Chinese so why are you sending me a pitch for your products? Most email spam gets dumped without opening. You don’t know if it contains a virus or even what the point [...]