Writing the Perfect Landing Page

You read and hear a lot about landing pages, but not many site owners use landing pages for maximum effect.
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home [...]

Selling to the Rich: Reach The Elite

 
There are fewer than there used to be but there are still a lot of consumers for whom money is no object.
 
As a successful web writer, you need to reach this demographic for certain products and services. So, how DO you sell to the rich?
There was a time when the world wide web was NOT [...]

Web Writing: Know Your Target Market and Hit The Bull’s-Eye

If you’ve been writing professionally for more than two weeks you know what the demographic is. For the rest of you, the demographic is the sweet spot of your client’s market. It’s your target audience.
And the better you understand that target the more effective your writing. It’s all about pushing the right buttons to compel [...]

Use Consumer Tesitmonials to Sell the Goods

“Best toothpaste I ever used.” Vera A, New Haven, CT
“This computer is FAST.” Walter Mason, Iowa City
As a web writer, part of your job is to move the goods and services tomake money for your clients. That’s what you’re being paid to do. But that doesn’t mean you have to do all of the selling. [...]

Writing Site Copy: Missed Opportunities

Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?

Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]

Auto-Responders That Really Pull

 
 
 
I like auto-responders.

I’m probably the only person in the world to say that but there’s something very comforting about receiving an auto-responder receipt from Amazon each time I place an order. I have something tangible if there’s a problem. (Never has been).
But there’s a good, bad and ugly side to auto-responder use. It may [...]

Action Words: Motivate and Inspire

The words you choose, whether writing site text or a sales letter, often make the difference between closing the deal and missing a golden opportunity.
Make your writing more interesting, engaging and compelling through the use of action words and phrases. Would you rather learn something or uncover or discover something?
Would you rather be well-known or [...]