Posted on June 25, 2009 by webwordslinger
Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]
Filed under: SEO, marketing copy, sales copy, site links, site text, web writing, web writing mistakes | Tagged: basic copywriting mistakes, closing the sale, conversion optimization, copywriting, Paul Lalley, site copy, site links, site stickiness, web content, web writer, web writing, web writing tips, webwordslinger, writing assignment, writing mistakes | 1 Comment »
Posted on June 11, 2009 by webwordslinger
You read and hear a lot about landing pages, but not many site owners use landing pages for maximum effect.
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home [...]
Filed under: SEO, business development, conversion optimization, marketing copy, sales copy, site text, web writing, work from home, writing as a business | Tagged: action words, business tools, closing the sale, conversion optimization, Paul Lalley, web writer, web writing tips, webwordslinger, work from home, writing mistakes | 2 Comments »
Posted on June 2, 2009 by webwordslinger
It took a long time to get here. To the point of sale (POS). The visitor has browsed, added several items to her shopping cart and is ready to make a purchase. Are you ready to capture that sale? Does your site instill confidence and deliver benefits visitors won’t find at the local mega-mall? [...]
Filed under: SEO, conversion optimization, marketing copy, site text, web writing, work from home, writing as a business | Tagged: basic copywriting mistakes, client relationships, closing the sale, copywriting, Paul Lalley, web writer, web writing, web writing tips, webwordslinger, work from home, writing mistakes | 1 Comment »
Posted on April 6, 2009 by webwordslinger
Web writers: On site links guide humans and search engine bots. Use links to keep both on site longer. Here’s how.
The deep site page, perfectly optimized for bots, won’t be attractive to humans (necessarily) with keyword dense text, no graphics (bots don’t read graphics files) and with a perfect title tag. This is a high [...]
Filed under: SEO, site links, site text | Tagged: conversion optimization, copywriting, on-site links, Paul Lalley, site copy, site links, web writing, web writing tips, webwordslinger | 1 Comment »
