Posted on June 25, 2009 by webwordslinger
Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]
Filed under: SEO, marketing copy, sales copy, site links, site text, web writing, web writing mistakes | Tagged: basic copywriting mistakes, closing the sale, conversion optimization, copywriting, Paul Lalley, site copy, site links, site stickiness, web content, web writer, web writing, web writing tips, webwordslinger, writing assignment, writing mistakes | 1 Comment »
Posted on May 24, 2009 by webwordslinger
In-bound links of the non-reciprocal kind continue to fascinate SEO and SEM professionals. Many site owners, newbies and long-timers, have followed the axiomatic tactics for link building – from hosted content to outright begging. (PLEASE link to my site.) “Desperation does not a connection build.” I think Calvin Coolidge said that or maybe I read [...]
Filed under: SEM, SEO, Writing For Cash, search engine marketing, search engine optimization, site links, web writing, writing as a business | Tagged: link bait, Paul Lalley, web writer, web writing, web writing tips, webwordslinger | Leave a Comment »
Posted on April 29, 2009 by webwordslinger
Wow, things have really changed in a few short years. The first incarnation of the web was fun for a while but those static images and lack of interactivity was way too passive to keep the attention of surfers who can assess the “funness” of a site by its type face.
The second incarnation of the [...]
Filed under: SEO, Writing For Cash, blogs, marketing copy, site links, web writing, writing as a business, writing tools | Tagged: blogging, blogs, business tools, conversion optimization, e-mail marketing, Paul Lalley, user-generated content, web writer, web writing, web writing tips, webwordslinger, work from home | Leave a Comment »
Posted on April 6, 2009 by webwordslinger
Web writers: On site links guide humans and search engine bots. Use links to keep both on site longer. Here’s how.
The deep site page, perfectly optimized for bots, won’t be attractive to humans (necessarily) with keyword dense text, no graphics (bots don’t read graphics files) and with a perfect title tag. This is a high [...]
Filed under: SEO, site links, site text | Tagged: conversion optimization, copywriting, on-site links, Paul Lalley, site copy, site links, web writing, web writing tips, webwordslinger | 1 Comment »
