Posted on May 24, 2009 by webwordslinger
In-bound links of the non-reciprocal kind continue to fascinate SEO and SEM professionals. Many site owners, newbies and long-timers, have followed the axiomatic tactics for link building – from hosted content to outright begging. (PLEASE link to my site.) “Desperation does not a connection build.” I think Calvin Coolidge said that or maybe I read [...]
Filed under: SEM, SEO, Writing For Cash, search engine marketing, search engine optimization, site links, web writing, writing as a business | Tagged: link bait, Paul Lalley, web writer, web writing, web writing tips, webwordslinger | Leave a Comment »
Posted on May 21, 2009 by webwordslinger
Writing words that people read is very different from writing words that people hear. When reading, the reader can go back and re-read a section. Not so with words that are heard (at least not without a rewind button).
But there are plenty of writing opportunities that’ll change your style to one people hear instead of [...]
Filed under: SEM, SEO, business development, client relations, content syndication, search engine marketing, search engine optimization, writing as a business | Tagged: business development, business tools, Paul Lalley, web writing, webwordslinger, writing assignment | 1 Comment »
Posted on April 7, 2009 by webwordslinger
Many of your clients own commercial sites that aren’t performing to expectations.Now some of it may have to do with the stilted language or the 28 typos in the first paragraph.
A web writer has to know much more about writing than subject verb agreement. What you write, where you place it, the site’s topicality – [...]
Filed under: SEM, marketing copy, search engine marketing, web writing | Tagged: business development, closing the sale, conversion optimization, copywriting, Paul Lalley, SEM, trust building, web writing tips, webwordslinger | Leave a Comment »
Posted on March 27, 2009 by webwordslinger
Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]
Filed under: SEM, Writing For Cash, business development, marketing copy, search engine marketing, web writing, writing as a business | Tagged: action words, basic copywriting mistakes, conversion optimization, copywriting, Paul Lalley, site copy, webwordslinger, writing mistakes | Leave a Comment »
Posted on March 3, 2009 by webwordslinger
If you thought your blog was going to pull in thousands of readers, you’re probably disappointed. In fact, you might be downright morose at the poor attendance and lack of give-and-take your blog produces.
When done well, and when blog potential is maximized to the fullest, a blog draws traffic. When not done properly, it’s like [...]
Filed under: SEM, blogs, web writing | Tagged: blogging, blogs, copywriting, lead generation, Paul Lalley, SEO, web writer, web writing, webwordslinger | 1 Comment »
Posted on February 8, 2009 by webwordslinger
The words you choose, whether writing site text or a sales letter, often make the difference between closing the deal and missing a golden opportunity.
Make your writing more interesting, engaging and compelling through the use of action words and phrases. Would you rather learn something or uncover or discover something?
Would you rather be well-known or [...]
Filed under: SEM, Writing For Cash, marketing copy, web writing | Tagged: action words, conversion optimization, copywriting, Paul Lalley, site copy, web writing, web writing tips, webwordslinger | Leave a Comment »
Posted on January 27, 2009 by webwordslinger
Fortune 500 companies have press kits available on their websites. So do most of the sites that comprise the Russell 2000. Even small, one-person service providers make press kits available in the hopes of getting some free “ink.” And why not? Print media needs green content just as much as web sites so, if you [...]
Filed under: SEM, marketing copy, search engine marketing | Tagged: business development, copywriting, Paul Lalley, press releases, professional biography, SEM, SEO, webwordslinger | Leave a Comment »
Posted on December 26, 2008 by webwordslinger
Content syndication comes straight from page 63 of the Rules of SEO though most noobs don’ t know much about it. A brief primer: content syndicators accept informational content from writers (or at least people familiar with the alphabet) and post these articles for download by webmasters.
In return for the use of that content, the author [...]
Filed under: SEM, SEO, content syndication, search engine marketing, web writing | Tagged: web content | Leave a Comment »
