Posted on June 21, 2009 by webwordslinger
A boutique advertising agency is small but nimble, offering a variety of services to an array of clients, each of whom wants something different. To become a successful service provider, working out of a spare room over the garage, takes hard work, innovative, on-going promotion and quality word of mouth (WOM).
So, if [...]
Filed under: Writing For Cash, business development, client relations, search engine marketing, search engine optimization, work from home, writing as a business | Tagged: business development, copywriting, Paul Lalley, web writer, web writing, web writing tips, webwordslinger, work from home, writing is hard work | Leave a Comment »
Posted on May 24, 2009 by webwordslinger
In-bound links of the non-reciprocal kind continue to fascinate SEO and SEM professionals. Many site owners, newbies and long-timers, have followed the axiomatic tactics for link building – from hosted content to outright begging. (PLEASE link to my site.) “Desperation does not a connection build.” I think Calvin Coolidge said that or maybe I read [...]
Filed under: SEM, SEO, Writing For Cash, search engine marketing, search engine optimization, site links, web writing, writing as a business | Tagged: link bait, Paul Lalley, web writer, web writing, web writing tips, webwordslinger | Leave a Comment »
Posted on May 21, 2009 by webwordslinger
Writing words that people read is very different from writing words that people hear. When reading, the reader can go back and re-read a section. Not so with words that are heard (at least not without a rewind button).
But there are plenty of writing opportunities that’ll change your style to one people hear instead of [...]
Filed under: SEM, SEO, business development, client relations, content syndication, search engine marketing, search engine optimization, writing as a business | Tagged: business development, business tools, Paul Lalley, web writing, webwordslinger, writing assignment | 1 Comment »
Posted on May 8, 2009 by webwordslinger
On the web, whether you’re Amazon or Fred’s Hub Cap Center, every sale counts and while we may spend endless hours and countless thousands of dollars on optimizing our web sites for search engines and improved conversion ratios, how many web site owners have overlooked the fastest growing segment of the American marketplace – Latinos.
Latinos [...]
Filed under: SEO, Writing For Cash, business development, client relations, conversion optimization, marketing copy, search engine optimization, writing as a business | Tagged: business development, Paul Lalley, web writer, web writing, web writing tips, webwordslinger, writing is hard work, writing mistakes | Leave a Comment »
Posted on March 26, 2009 by webwordslinger
Most people think it takes $1000s to build a site and get hooked up to the web. The fact is, the world wide web is the last, best chance for the small businessperson to really hit a home run – on a shoestring. You don’t need boxes of cash in cyberspace. Just a really good [...]
Filed under: business development, marketing copy, search engine marketing, search engine optimization, writing as a business | Tagged: business tools, client relationships, copywriting, Paul Lalley, web host, web writing, webwordslinger, work from home | 1 Comment »
Posted on March 9, 2009 by webwordslinger
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home page, but not necessarily. A visitor can land deep on your site based on the search words that were [...]
Filed under: SEO, conversion optimization, marketing copy, search engine marketing, search engine optimization, web writing | Tagged: conversion optimization, copywriting, landing page, Paul Lalley, site copy, web writing tips, webwordslinger | Leave a Comment »
