Build a Boutique Agency In Your Spare Room

A boutique advertising agency is small but nimble, offering a variety of services to an array of clients, each of whom wants something different. To become a successful service provider, working out of a spare room over the garage, takes hard work, innovative, on-going promotion and quality word of mouth (WOM).
So, if [...]

Create Link Bait For Your Web-Based Clients

 
In-bound links of the non-reciprocal kind continue to fascinate SEO and SEM professionals. Many site owners, newbies and long-timers, have followed the axiomatic tactics for link building – from hosted content to outright begging. (PLEASE link to my site.) “Desperation does not a connection build.” I think Calvin Coolidge said that or maybe I read [...]

Expand Your Writing Menu: Writing Scripts

 
Writing words that people read is very different from writing words that people hear. When reading, the reader can go back and re-read a section. Not so with words that are heard (at least not without a rewind button).
 
But there are plenty of writing opportunities that’ll change your style to one people hear instead of [...]

Why Aren’t They Buying? Your Clients Want Answers!

 
Many of your clients own commercial sites that aren’t performing to expectations.Now some of it may have to do with the stilted language or the 28 typos in the first paragraph.
A web writer has to know much more about writing than subject verb agreement. What you write, where you place it, the site’s topicality – [...]

Build A Website to Sell Your Writing – CHEAP

 
It costs money to have a full-featured website built by a pricey digital design company on the 40th floor – the whole 40th floor. Somebody’s paying for all that flash. You. That’s why these pros from Dover want $20K for a website you could build – if you only had the time.
 
At the outset of [...]

Writing Site Copy: Missed Opportunities

Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?

Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]

Build a Pushcart Website With the Right Web Host

Most people think it takes $1000s to build a site and get hooked up to the web. The fact is, the world wide web is the last, best chance for the small businessperson to really hit a home run – on a shoestring. You don’t need boxes of cash in cyberspace. Just a really good [...]

Craft The Perfect Landing Page

 
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home page, but not necessarily. A visitor can land deep on your site based on the search words that were [...]

Media Kits: Fun, Free, and Effective

Fortune 500 companies have press kits available on their websites. So do most of the sites that comprise the Russell 2000. Even small, one-person service providers make press kits available in the hopes of getting some free “ink.” And why not? Print media needs green content just as much as web sites so, if you [...]

Five Can’t Miss Web Writing Tips

Paul Lalley, Webwordslinger, is a Helium Premier Author
 

 
 
Writing for the web is a little different from writing for the local newspaper or writing your autobiography. Different things are important to both search engine spiders and to site visitors.
 
As a web writer, you have less than 10 seconds (6.4 seconds according to one study) to capture [...]