Posted on June 25, 2009 by webwordslinger
Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]
Filed under: SEO, marketing copy, sales copy, site links, site text, web writing, web writing mistakes | Tagged: basic copywriting mistakes, closing the sale, conversion optimization, copywriting, Paul Lalley, site copy, site links, site stickiness, web content, web writer, web writing, web writing tips, webwordslinger, writing assignment, writing mistakes | 1 Comment »
Posted on June 11, 2009 by webwordslinger
You read and hear a lot about landing pages, but not many site owners use landing pages for maximum effect.
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home [...]
Filed under: SEO, business development, conversion optimization, marketing copy, sales copy, site text, web writing, work from home, writing as a business | Tagged: action words, business tools, closing the sale, conversion optimization, Paul Lalley, web writer, web writing tips, webwordslinger, work from home, writing mistakes | 2 Comments »
Posted on June 9, 2009 by webwordslinger
Fortune 500 companies have press kits available on their websites. So do most of the sites that comprise the Russell 2000. Even small, one-person service providers make press kits available in the hopes of getting some free “ink.” And why not? Print media needs green content just as much as web sites so, if you [...]
Filed under: Writing For Cash, business development, client relations, marketing copy, newsletters, sales copy, work from home, writing as a business | Tagged: business development, business tools, client relationships, media kits, Paul Lalley, webwordslinger, writing is hard work | 1 Comment »
Posted on May 28, 2009 by webwordslinger
Lots of people do it and great writers they ain’t.
We’re not talking about flowing prose or seductive poetry. We’re talking long-form (22-page) sales letters hawking some webinar, seminar or sermon somewhere. It ain’t pretty. But it pays the bills if you want to do the leg work to build your reputation and display your wares.
Start [...]
Filed under: Writing For Cash, business development, marketing copy, newsletters, sales copy, web writing, work from home, writing as a business | Tagged: blogging, blogs, Paul Lalley, web content, web writer, web writing, web writing tips, webwordslinger, work from home, writing assignment, writing is hard work | Leave a Comment »
Posted on May 16, 2009 by webwordslinger
A lot of site owners use newsletters for a lot of different reasons:
– They make good bait for opt-ins.
- They contribute to the “value-added” equation of a suite of products.
- They keep you and your site before the eyes of consumers.
- They encourage repeat visits to the site.
- They deliver current, up-to-date, utile information.
If [...]
Filed under: SEO, business development, client relations, marketing copy, newsletters, sales copy, writing as a business | Tagged: lead generation, newsletters, NFP, Paul Lalley, web writer, web writing, webwordslinger, writing assignment | Leave a Comment »
Posted on April 21, 2009 by webwordslinger
“Best toothpaste I ever used.” Vera A, New Haven, CT
“This computer is FAST.” Walter Mason, Iowa City
As a web writer, part of your job is to move the goods and services tomake money for your clients. That’s what you’re being paid to do. But that doesn’t mean you have to do all of the selling. [...]
Filed under: conversion optimization, marketing copy, sales copy | Tagged: action words, business tools, client relationships, conversion optimization, copywriting, Paul Lalley, site copy, web content, web writer, web writing, web writing tips, webwordslinger, writing is hard work | Leave a Comment »
Posted on April 16, 2009 by webwordslinger
Don’t Push The Sale!
We’ve all seen the long-form sales letter, usually touting a course, webinar or ebook download that’s going to turn around your life. These endless piles of steaming hype are everywhere on the W3, all reminiscent of Dr. Whizbang’s Medicine Show.
The problems with these long-form sales letters are many. Let’s look at a [...]
Filed under: client relations, conversion optimization, marketing copy, sales copy, web writing | Tagged: closing the sale, copywriting, Paul Lalley, sales copy, sales text, webwordslinger | Leave a Comment »
