Posted on May 11, 2009 by webwordslinger
Stay In Close Touch With Clients
You finally get an assignment. All of your marketing has finally paid off with a paying assignment. Most excellent, and good for you. But now what?
How do you engage the client, define the project parameters and discuss the difficult topic of payment – something even the best client hates to [...]
Filed under: Writing For Cash, business development, client relations, project discovery, web writing, writing as a business | Tagged: business development, client relationships, Paul Lalley, project discovery, understanding the gig, web writing tips, webwordslinger, work from home, writing assignment, writing is hard work | Leave a Comment »
Posted on April 30, 2009 by webwordslinger
Your website is often your first (and only) introduction to a potential new buyer. That’s why it’s critical that everything on the site look and sound professional. Good product pictures, easy-to-navigate tool bar, a simple few-step checkout and, yes, good copy.
You might not think professional copywriting is important. You could do it. Or maybe your [...]
Filed under: SEO, Writing For Cash, business development, client relations, project discovery | Tagged: business development, client relationships, copywriting, Paul Lalley, professional biography, project discovery, understanding the gig, web content, web writer, web writing, web writing tips, webwordslinger, writing assignment, writing mistakes | 2 Comments »
Posted on April 18, 2009 by webwordslinger
Congratulations! You landed a web writing gig and you’re about to discuss the project with your new client. Usually these chats take place by phone since your client could well be a few time zones away.
Now, during this initial conversation – sometimes called discovery – your objective is to ask the right questions and take [...]
Filed under: business development, client relations, project discovery, web writing, writing as a business | Tagged: client relationships, conversion optimization, discovery phase, Paul Lalley, understanding the gig, webwordslinger, work from home | 1 Comment »
Posted on March 10, 2009 by webwordslinger
As a web writer you’ll quickly discover that some clients are easy to work with while others are a royal pain. The way I look at it, if you don’t have final text after one revision, your client isn’t giving you good input. And the last thing you want to do is get in to [...]
Filed under: client relations, project discovery, web writing | Tagged: client relationships, client retention, Paul Lalley, webwordslinger | Leave a Comment »
Posted on February 25, 2009 by webwordslinger
Let’s turn the tables on our clients. Hey, clients, here’s what we need to know before we can write your site text, auto-responders, e-book, white paper or Adwords cube. Can you help us out?
– Editor
As soon as search engines became relevant, copywriting changed. Maybe you didn’t notice it. Content quality took a back seat [...]
Filed under: business development, client relations, marketing copy, project discovery, web writing | Tagged: business tools, closing the sale, copywriting, Paul Lalley, project discovery, site copy, understanding the gig, web writing, webwordslinger | Leave a Comment »
