Writing Web Copy: Missed Opportunities

Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]

Writing the Perfect Landing Page

You read and hear a lot about landing pages, but not many site owners use landing pages for maximum effect.
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home [...]

Media Kits: Downloadable Advertising

Fortune 500 companies have press kits available on their websites. So do most of the sites that comprise the Russell 2000. Even small, one-person service providers make press kits available in the hopes of getting some free “ink.” And why not? Print media needs green content just as much as web sites so, if you [...]

Closing the Sale: What Are The Obsticles?

It took a long time to get here. To the point of sale (POS). The visitor has browsed, added several items to her shopping cart and is ready to make a purchase. Are you ready to capture that sale? Does your site instill confidence and deliver benefits visitors won’t find at the local mega-mall? [...]

Yes You Can Earn Money Writing From Home. It Just Ain’t Pretty.

Lots of people do it and great writers they ain’t.
We’re not talking about flowing prose or seductive poetry. We’re talking long-form (22-page) sales letters hawking some webinar, seminar or sermon somewhere. It ain’t pretty. But it pays the bills if you want to do the leg work to build your reputation and display your wares.
Start [...]

READ ALL ABOUT IT!!!Writing Newsletters That Get Read

A lot of site owners use newsletters for a lot of different reasons:
– They make good bait for opt-ins.
- They contribute to the “value-added” equation of a suite of products.
- They keep you and your site before the eyes of consumers.
- They encourage repeat visits to the site.
- They deliver current, up-to-date, utile information.
If [...]

Writing For The Latino Market: Hablamos Inglés

 
 
 
 
On the web, whether you’re Amazon or Fred’s Hub Cap Center, every sale counts and while we may spend endless hours and countless thousands of dollars on optimizing our web sites for search engines and improved conversion ratios, how many web site owners have overlooked the fastest growing segment of the American marketplace – Latinos.
Latinos [...]

User-Generated Content: Supplement Your Own Writing

 
 
Wow, things have really changed in a few short years. The first incarnation of the web was fun for a while but those static images and lack of interactivity was way too passive to keep the attention of surfers who can assess the “funness” of a site by its type face.
The second incarnation of the [...]

Use Consumer Tesitmonials to Sell the Goods

“Best toothpaste I ever used.” Vera A, New Haven, CT
“This computer is FAST.” Walter Mason, Iowa City
As a web writer, part of your job is to move the goods and services tomake money for your clients. That’s what you’re being paid to do. But that doesn’t mean you have to do all of the selling. [...]

Writing Sales Copy That Sells

Don’t Push The Sale!

We’ve all seen the long-form sales letter, usually touting a course, webinar or ebook download that’s going to turn around your life. These endless piles of steaming hype are everywhere on the W3, all reminiscent of Dr. Whizbang’s Medicine Show.
The problems with these long-form sales letters are many. Let’s look at a [...]