Writing the Perfect Landing Page

You read and hear a lot about landing pages, but not many site owners use landing pages for maximum effect.
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home [...]

Closing the Sale: What Are The Obsticles?

It took a long time to get here. To the point of sale (POS). The visitor has browsed, added several items to her shopping cart and is ready to make a purchase. Are you ready to capture that sale? Does your site instill confidence and deliver benefits visitors won’t find at the local mega-mall? [...]

Writing For The Latino Market: Hablamos Inglés

 
 
 
 
On the web, whether you’re Amazon or Fred’s Hub Cap Center, every sale counts and while we may spend endless hours and countless thousands of dollars on optimizing our web sites for search engines and improved conversion ratios, how many web site owners have overlooked the fastest growing segment of the American marketplace – Latinos.
Latinos [...]

Use Consumer Tesitmonials to Sell the Goods

“Best toothpaste I ever used.” Vera A, New Haven, CT
“This computer is FAST.” Walter Mason, Iowa City
As a web writer, part of your job is to move the goods and services tomake money for your clients. That’s what you’re being paid to do. But that doesn’t mean you have to do all of the selling. [...]

Writing Sales Copy That Sells

Don’t Push The Sale!

We’ve all seen the long-form sales letter, usually touting a course, webinar or ebook download that’s going to turn around your life. These endless piles of steaming hype are everywhere on the W3, all reminiscent of Dr. Whizbang’s Medicine Show.
The problems with these long-form sales letters are many. Let’s look at a [...]

Land the Assignment With Good Words and Good Advice

 
A good web writer – one who drives traffic and gets repeat gigs – understands that s/he brings more than writing skills to the web-based assignment. You have to know everything from SEO and SEM to how to convert a visitor to a buyer.
 
It’s a different world in here, and as a successful web writer, [...]

Craft The Perfect Landing Page

 
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home page, but not necessarily. A visitor can land deep on your site based on the search words that were [...]

Closing the On-Line Sale: Don’t Let ‘Em Run to the Box Store

The W3 is great for window shopping and price comparison shopping. problem is, one the site visitor has the desired information, s/he can run off to the big box store in the mall and buy the item TODAY!
Not good for on-line retailers, right? Well, here’s how to close the sale on-line so you pocket the [...]

Web Writers: When Clients Succeed, You Succeed

 
 
 
There are lots of reasons only six percent of websites survive 12 months. Some of these problems can be overcome using the services of a good web writer. Others will always remain a mystery.
 
When you take on a site text assignment, here are some pitfalls to avoid.
Lack of Consistency
One day, you’re on Google’s #1 SERP, [...]

Five Can’t Miss Web Writing Tips

Paul Lalley, Webwordslinger, is a Helium Premier Author
 

 
 
Writing for the web is a little different from writing for the local newspaper or writing your autobiography. Different things are important to both search engine spiders and to site visitors.
 
As a web writer, you have less than 10 seconds (6.4 seconds according to one study) to capture [...]