Posted on June 25, 2009 by webwordslinger
Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]
Filed under: SEO, marketing copy, sales copy, site links, site text, web writing, web writing mistakes | Tagged: basic copywriting mistakes, closing the sale, conversion optimization, copywriting, Paul Lalley, site copy, site links, site stickiness, web content, web writer, web writing, web writing tips, webwordslinger, writing assignment, writing mistakes | 1 Comment »
Posted on June 21, 2009 by webwordslinger
A boutique advertising agency is small but nimble, offering a variety of services to an array of clients, each of whom wants something different. To become a successful service provider, working out of a spare room over the garage, takes hard work, innovative, on-going promotion and quality word of mouth (WOM).
So, if [...]
Filed under: Writing For Cash, business development, client relations, search engine marketing, search engine optimization, work from home, writing as a business | Tagged: business development, copywriting, Paul Lalley, web writer, web writing, web writing tips, webwordslinger, work from home, writing is hard work | Leave a Comment »
Posted on June 18, 2009 by webwordslinger
George Angus,
Owner Tumblemoose Writing Services
We have a guest poster today – a friend from Alaska, George Angus, of Tumblemoose Writing Services, on the importance of creating a writing space.
Thanks, George. Good advice for all
The Importance of a Writing Space
George Angus
tumblemoose.com
One of the most valuable things I learned when I went full [...]
Filed under: SEO, Writing For Cash, web writing, work from home, writing as a business | Tagged: George Angus, Paul Lalley, tunblemoose editorial services, webwordslinger, www.tumblemoose.com | 1 Comment »
Posted on June 17, 2009 by webwordslinger
You hear about these success stories all of the time – people who quit their jobs and are making handsome money on the world wide web. Sometimes very big money, as in billions of dollars. Of course, that’s the exception to the rule, but the rule isn’t too bad. If you do it right, [...]
Filed under: SEO, business development, work from home, writing as a business | Tagged: business development, copywriting, home office, Paul Lalley, site copy, understanding the gig, web writer, web writing, web writing tips, webwordslinger, what you got?, work from home, writing assignment | 1 Comment »
Posted on June 11, 2009 by webwordslinger
You read and hear a lot about landing pages, but not many site owners use landing pages for maximum effect.
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home [...]
Filed under: SEO, business development, conversion optimization, marketing copy, sales copy, site text, web writing, work from home, writing as a business | Tagged: action words, business tools, closing the sale, conversion optimization, Paul Lalley, web writer, web writing tips, webwordslinger, work from home, writing mistakes | 2 Comments »
Posted on June 9, 2009 by webwordslinger
Fortune 500 companies have press kits available on their websites. So do most of the sites that comprise the Russell 2000. Even small, one-person service providers make press kits available in the hopes of getting some free “ink.” And why not? Print media needs green content just as much as web sites so, if you [...]
Filed under: Writing For Cash, business development, client relations, marketing copy, newsletters, sales copy, work from home, writing as a business | Tagged: business development, business tools, client relationships, media kits, Paul Lalley, webwordslinger, writing is hard work | 1 Comment »
Posted on June 5, 2009 by webwordslinger
Posted on June 2, 2009 by webwordslinger
It took a long time to get here. To the point of sale (POS). The visitor has browsed, added several items to her shopping cart and is ready to make a purchase. Are you ready to capture that sale? Does your site instill confidence and deliver benefits visitors won’t find at the local mega-mall? [...]
Filed under: SEO, conversion optimization, marketing copy, site text, web writing, work from home, writing as a business | Tagged: basic copywriting mistakes, client relationships, closing the sale, copywriting, Paul Lalley, web writer, web writing, web writing tips, webwordslinger, work from home, writing mistakes | 1 Comment »
