Posted on March 29, 2009 by webwordslinger
The Next Jeff Bezos?
You hear about these success stories all of the time – people who quit their jobs and are making handsome money on the world wide web. Sometimes very big money, as in billions of dollars. Of course, that’s the exception to the rule, but the rule isn’t too bad. If you do [...]
Filed under: SEO | Tagged: business development, copywriting, lead generation, Paul Lalley, revenue model, SEM, SEO, site copy, web writing, webwordslinger, work from home, writing is hard work | Leave a Comment »
Posted on March 27, 2009 by webwordslinger
Web writers write a lot of site text. By the metric ton. Optimized with carefully selected keywords strategically placed throughout the body text, embedded text links – you got it all, right?
Wrong-o. Virtually every page of a website is an opportunity to sell, yet how many times have you seen missed opportunities – and perhaps [...]
Filed under: SEM, Writing For Cash, business development, marketing copy, search engine marketing, web writing, writing as a business | Tagged: action words, basic copywriting mistakes, conversion optimization, copywriting, Paul Lalley, site copy, webwordslinger, writing mistakes | Leave a Comment »
Posted on March 26, 2009 by webwordslinger
Most people think it takes $1000s to build a site and get hooked up to the web. The fact is, the world wide web is the last, best chance for the small businessperson to really hit a home run – on a shoestring. You don’t need boxes of cash in cyberspace. Just a really good [...]
Filed under: business development, marketing copy, search engine marketing, search engine optimization, writing as a business | Tagged: business tools, client relationships, copywriting, Paul Lalley, web host, web writing, webwordslinger, work from home | 1 Comment »
Posted on March 22, 2009 by webwordslinger
I like auto-responders.
I’m probably the only person in the world to say that but there’s something very comforting about receiving an auto-responder receipt from Amazon each time I place an order. I have something tangible if there’s a problem. (Never has been).
But there’s a good, bad and ugly side to auto-responder use. It may [...]
Filed under: SEO | Tagged: action words, auto-responders, business development, client relationships, e-mail marketing, Paul Lalley, web writing, webwordslinger | Leave a Comment »
Posted on March 16, 2009 by webwordslinger
There, I said it.
I’m a hack and proud of it. I can write on any topic. In the past three months I’ve written on hearing aid technology, personal development, micro-cap investing, oil and gas juniors, business consulting, search engine optimization and a bunch of other stuff that I’ve already forgotten.
I’m no genius. (Believe me.) [...]
Filed under: Writing For Cash, web writing, writing as a business | Tagged: copywriting, Paul Lalley, project discovery, site copy, site stickiness, understanding the gig, web content, web writer, web writing, web writing tips, webwordslinger, what you got?, writing is hard work | 1 Comment »
Posted on March 13, 2009 by webwordslinger
The need for content, both in print and on the web, is massive even in this tanking economy. If anything, the bad business climate has companies scrambling for new marketing outlets, most on line.
And that means work for you. Here are six places that are actually looking for writers and are willing to pay them [...]
Filed under: Writing For Cash, business development, web writing, writing as a business, writing tools | Tagged: business development, copywriting, Paul Lalley, web writer, web writing, web writing tips, webwordslinger, work from home, writing is hard work | Leave a Comment »
Posted on March 12, 2009 by webwordslinger
1. Never provide a “free” writing sample. Some potential clients will ask you to do a sample chapter for them to get a sense of your style.
Sure, provide writing samples but avoid writing anything “on spec.” There’s no guarantee that your sample chapter won’t get used and you don’t get paid.
Explain to the client that [...]
Filed under: client relations, writing as a business | Tagged: basic copywriting mistakes, business development, client relationships, Paul Lalley, web writer, web writing, web writing tips, webwordslinger, writing assignment | 1 Comment »
Posted on March 10, 2009 by webwordslinger
As a web writer you’ll quickly discover that some clients are easy to work with while others are a royal pain. The way I look at it, if you don’t have final text after one revision, your client isn’t giving you good input. And the last thing you want to do is get in to [...]
Filed under: client relations, project discovery, web writing | Tagged: client relationships, client retention, Paul Lalley, webwordslinger | Leave a Comment »
Posted on March 9, 2009 by webwordslinger
A landing page is the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the home page, but not necessarily. A visitor can land deep on your site based on the search words that were [...]
Filed under: SEO, conversion optimization, marketing copy, search engine marketing, search engine optimization, web writing | Tagged: conversion optimization, copywriting, landing page, Paul Lalley, site copy, web writing tips, webwordslinger | Leave a Comment »