Web Writers: What’s On My Book Shelf?

Yeah, sure you can find anything on the web but sometimes grabbing a tool from the bookshelf is faster and comes with a little authority. It’s a reference book, for crissake. 
 
So, what’s on my bookshelf besides an old cup of coffee that looks like a science experiment? Here are the tools to keep close at [...]

Answers Your Copywriter Needs – TODAY!

Let’s turn the tables on our clients. Hey, clients, here’s what we need to know before we can write your site text, auto-responders, e-book, white paper or Adwords cube. Can you help us out?
– Editor
As soon as search engines became relevant, copywriting changed. Maybe you didn’t notice it. Content quality took a back seat [...]

How Does Google Measure Content Quality?

 
Google owns search engine marketing with 47% of all search traffic, and seems to be solidifying that position by, not only providing directions to content, but by being the content provider as well. Type in the flavor of the week in Google’s query box and up pops links to print content, but now Google offers [...]

Web Writer’s Cheat Sheet #2: 10 Tips To Make You A Better Writer

Writing is not simply about getting the message across. It’s also about style, format, proper spelling and decent grammar. Notice I said decent grammar. It doesn’t have to be perfect because if you never end a sentence with a preposition (with, about, of, etc.) your writing will sound stilted and un-engaging.
Still, you can and should [...]

Pricing for Writing Services: What’s Fair?

 
Recognizing the value of and building a long list of dedicated, happy clients is the goal of any web site designer, SEO, copywriter, graphic artist or any other creative type working in the digital matrix. That’s the objective.
 
And that means talking to potential clients – a lot. Now, if the rent is due tomorrow and [...]

Writing for Event Sites: Class Reunion Coming Up?

 
Getting married soon? Thinking about getting the old gang together for the 20th high school reunion? How about simple clan gathering or professional group convention? Events like these can be greatly simplified in the logistics department through the use of an event site – a web site that announces the event, enables attendees to sign [...]

10 Tips on Writing for Non-Profits

Visit any web biz blog (like this one) and you’ll find plenty of information on how to improve the performance of a commercial site – a for-profit site. Give-aways, sales, clear navigation and all kinds of good tips to boost sales.
The objective of a not-for-profit is different. Here, you aren’t selling a product. You’re selling [...]

Closing the On-Line Sale: Don’t Let ‘Em Run to the Box Store

The W3 is great for window shopping and price comparison shopping. problem is, one the site visitor has the desired information, s/he can run off to the big box store in the mall and buy the item TODAY!
Not good for on-line retailers, right? Well, here’s how to close the sale on-line so you pocket the [...]

Action Words: Motivate and Inspire

The words you choose, whether writing site text or a sales letter, often make the difference between closing the deal and missing a golden opportunity.
Make your writing more interesting, engaging and compelling through the use of action words and phrases. Would you rather learn something or uncover or discover something?
Would you rather be well-known or [...]

Good Content Creates Good Links So Don’t Stink

 
 
 
Do a little Google research and you’ll quickly discover that there are a million e-books, seminars and webinars about building links to your site. If your site isn’t plugged into the grid – a stand-alone – you’re all but ignored by search engines because your site has no context. Search engine spiders can’t determine your [...]