Website Newsletters That Keep ‘Em Coming Back

A lot of site owners use newsletters for a lot of different reasons:
- They make good bait for opt-ins.
- They contribute to the “value-added” equation of a suite of products.
- They keep you and your site before the eyes of consumers.
- They encourage repeat visits to the site.
- They deliver current, up-to-date, utile information.
If you’re [...]

Crafting the Perfect Landing Page

You read and hear a lot about landing pages, but not many site owners use landing pages for maximum effect.
A landing page is usually the first page a visitor sees upon clicking a link to your site, either from another site, through organic search results or a PPC link. The landing page MAY be the [...]

Blogging for Cash

Blogs are cool. I keep three of them and post regularly to a bunch of other blogs on everything from children’s wellness to micro-cap investing. Mostly for the fun of it.
You see, most of the work I do is paying work so there’s always an editor, or worse, a client involved. This usually means revisions, [...]

Media Kits: Fun, Free, and Effective

Fortune 500 companies have press kits available on their websites. So do most of the sites that comprise the Russell 2000. Even small, one-person service providers make press kits available in the hopes of getting some free “ink.” And why not? Print media needs green content just as much as web sites so, if you [...]

Creating the Needs-Driven Buyer

I’ve got a little problem…
People turn to the web for all kinds of information. It’s fast, accessible and anonymous. So, a web user with an odd-looking rash is stopping by that medical information site, not out of curiosity, but in search of answers. Problems like this are much easier to deal with online than in [...]

Tips from a Successful Web Writer

Before I begin, I owe you all an apology. I’m a web copywriter and, yes, I’m responsible for some of the hard sell copy that litters the cyber landscape, and for this I am truly sorry. It’s a way to pay my mortgage. Any way, I want to provide some tips for writing good web [...]

Proofing Your Own Text: I Wrote It That Way In the First Place!

 
Proofing your own writing is hard. After all, you strung those words together into sentences in the first place. So, are you going to recognize the lack of subject-verb agreement third sentence down, second paragraph? You wrote it that way in the first place so you probably won’t recognize the mistake even if you read [...]

Web Writers: When Clients Succeed, You Succeed

 
 
 
There are lots of reasons only six percent of websites survive 12 months. Some of these problems can be overcome using the services of a good web writer. Others will always remain a mystery.
 
When you take on a site text assignment, here are some pitfalls to avoid.
Lack of Consistency
One day, you’re on Google’s #1 SERP, [...]

Call to Action: Get Off Your Butt and BUY Something

The Call to Action is usually the last thing readers read on a website sell page, or hear on one of those TV commercials with that creepy guy selling Shamwows. Looks like carney folk, but that’s just one man’s opinion.
 
 
The Point of the Call to Action
There are two, actually.
The first is to motivate the reader [...]

Writing From Home: Tips to Keep You On Track

For most of us, working from home will feel a little…well, weird at first. No boss, no florescent bulbs humming overhead, no cubicle. Strange. But I’ve been doing it since Jimmy Carter was president and over the years I’ve learned how to make working at home a workable solution.
Some tips:
1. When you work at home [...]